Apparently, faux decor isn’t just a thing; it’s a trend homeowners are embracing, according to a recent report by The Wall Street Journal. The paper interviewed builders and homeowners who have opted for faux barn wood, marble, and foliage over the actual materials – and it’s fascinating.
Given the rise of the rustic farmhouse kitchen on Pinterest, it’s unsurprising that the prices of barn wood and recycled timber have recently increased. The result: A surge in demand for budget-friendly faux ceiling beams and trusses, according to The Wall Street Journal. The alternative is easier to install and longer lasting than the actual wood – after all, as This Old House points out, faux wood beams can’t rot or bow.
Another Pinterest trend that’s taking shape in the faux market? Gray floors, which have increased by 20 percent since last year on the social media site. Designer Lindsey Coral Harper, of LCH Interiors, says she’s seeing clients install manufactured floors over replacing hardwood ones in order to recreate the trend in their homes.
To designer Nicole Gibbons, electing to use faux materials isn’t so much a trend as a practical alternative for clients’ lifestyles. “People aren’t coming to me for faux. Faux becomes an alternative to something that’s impractical for them.”
Take, for instance, marble. According to Gibbons, clients love the timeless look of Carrara marble, but may not be able to maintain the countertops, which can’t get acidic foods on them, in their own homes. “People aren’t coming to me and saying, ‘I want fake marble,'” Gibbons says. “They’re saying, ‘I really like the look of marble, but it’s too high maintenance,’ or, ‘I cook too much for that to be able to hold up. What do you recommend as an alternative?'”